Wants trump needs all the time

Today’s video is about creating a following; how you connect with the people you most want to influence, to build relationships with and to do business with.  We are going to look at some lessons – good and bad, we can learn from household name companies. We are going to consider basic human needs, and how we can use these to better serve our clients and to ensure we create an engaged and responsive business following.

Watch the video here

People like to belong so make them feel like they belong, that they are in the right place and that they can trust you. This ultimately is what builds your business following.

Download your worksheet to help you work through it all.

Taking action gets results – always. Sometimes these are the results you want and sometimes you get a different set of result to the ones you intended. Take action now and complete this worksheet – it is designed to help you create a community where your actions get the results you are aiming for.