Sometimes you've just got to go for it!

Wisdom, musings and experiences from Lynda. We'd love to hear what you think.

What’s different about marketing in 2017

Now I’m not a marketing expert, especially when it comes to the technical how to’s, but I am an engaged amateur. What do I mean by that? Well as a business owner, direction setter and guide for others, I pay very keen attention to what appears to be...

Nothing is Constant

Sometimes work, life even, can feel overwhelming. You know those times when everything seems to go wrong, people oppose your ideas, you feel thwarted at every turn, like you cannot go on? I know I’m making that sound dramatic – but when you are in the middle of it, it...

If Your Business Survival Depended On It …

It’s so easy to plod along doing similar stuff, because most of the time your business will be ok, you’ll still eat, you have shelter etc. In other words, you’re settled, things might not be great but they are OK. And it’s easy to stay on the known...

Why are we so modest about our expertise?

There are some talented, creative and just plain brilliant people in the Brave community (and in my wider network also). One of the things that strikes me over and over is just how modest we can be – this is not a good thing by the way. What I’m really saying is just...

Commitment, Grit and Making It Happen

As I sit here in a lay-by looking down at the sea, I think it would be fair to say that I’m filled with immense gratitude for my life. I have a business model that allows me the freedom to work where I like – most of the time; I get to work with inspiring, creative...

My time to step up & be brave:

I talk a lot to my clients about clarity, about understanding what really matters to you, and about what you are prepared to do (or not) to make stuff happen. So imagine my discomfort when, last year, I felt confused, like I’d lost my own clarity or uniqueness about...

How Brave Are You?

I don’t believe that we succeed or fail, I think mostly people settle. They settle for what they are good at, for what others expect of them or what is safe and comfortable, while at the same time committing themselves to playing a small game, feeling unfulfilled,...

Fly in the direction of your dreams!

How often have you set out on one path and ended up somewhere totally different? I know I have, and there are usually two reasons. Either, I’ve been distracted by something more interesting (or ‘urgent’) along the way, or, I was unclear about where I was going in the...

Are You Showing Up In The Best Way?

I’ve unexpectedly found myself with some extra chunks of time on my hands. Normally I’d jump with joy at this, but these chunks of time are because I’m sitting in a hospital waiting room while my Dad has radiotherapy. As many of you will know, my 86 year old Dad has...

Speed of Action

There’s plenty of evidence to suggest speed of action is critical in bringing ideas to fruition, and I believe this is a real differentiator between people who do ok and those who really play their bigger game. Success is all about the action you take not the ideas...

Ding Dong Avon Calling

When I started out I didn’t think of myself as an entrepreneur, a business guru – I was just a nurse who got fed up with the politics, the time away from her family and so set up on her own. Except that nurse was the national lead for emergency nursing, had a multi...

Sales conversations are called CONVERSATIONS for a reason

We have regulations around unsolicited sales call and emails, but conversations are a whole different ball game. Have you ever been networking, with genuine intention of meeting and building relationships only to find people just want to sell to you? Yeah, me too,...

Wasting Time Trying To Be Perfect, Or Just Making An Excuse?

Ever got into the ‘when is good, good enough’ debate? I seem to all the time, especially with people who are scared to put themselves out there in the public eye, or the sight line of their potential clients, until everything is perfect. Of course nothing is ever...

Introverts Rock at Connection – if they can be bothered!

Most of you who know me, know my thing is connection – connection with yourself, connection with your business and connection with the community you are here to serve. Making that connection can seem easier for some than others, especially when it comes to first...

YOLO – stay safe or take risks?

Let’s be honest, this is a spectrum and most people sit either side of the mid point, and there’s nothing wrong with that if you are living the life you want. If you are not, if you know you are playing too small a game, or you secretly believe you could be so much...

Business On Your Terms

You don’t have to look very far to find someone proffering business advice – should do, must do, you can’t afford not to, type advice. It can be confusing, contradictory and overwhelming. Add to that, that the advice doesn’t always fit well with your own values,...

Are you focused making an impression or a connection?

I talk to a LOT of business owners – my clients, people I meet at events, at network meetings and my own peers and mentors.  I’m curious; curious about how people present themselves, what they talk about and most of all how, or whether, they try to build...

Are you a Rule Breaker?

Are you a rule breaker? Some of us are, some like to be thought of that way, and others prefer to stay within ‘the rules’. There is no right or wrong here, only what’s right for you. On the other hand, it’s very easy to create a set of ‘rules’ that effectively become...

Confidence is Contagious

Self-confidence is like a muscle – the more you use it the better it performs. The caveat is that if you over use or abuse it you will cause harm. It is fair to say confidence, like muscle, is built up by doing stuff – training, taking action, and pushing...

Need a moment of calm?

I’m writing this while on the plane, on my way to Miami, where I’m working first then holidaying – lucky me. It’s unusual for my to do anything hugely constructive while travelling – I’m not the best traveller in the world, I can get motion sick on a rocking...

Ask for the business!

Over the years I have worked with an awful lot of business owners, one of the biggest challenges lot of them face is ‘closing the deal’ – actually asking for the business. It’s one thing to talk about what you do how you can help people, what...

Is overwhelm killing creativity in your business?

  Is overwhelm killing creativity in your business? Overwhelm can hit anyone at any time. Anyone with a dream or goal will experience it at some stage of their journey and, if your business is centred on creativity… it’s the quickest way of blocking that...

Stop Acting Like A Start Up

When you first start a business you will make mistakes, everyone does. There are common behaviours start-up businesses engage in, some necessary in start up phase, some unhelpful at any stage. Identifying behaviours you need to grow out of can be challenging, but is...

The Engagement Dance

I recently spent two days at the CIPD Learning and Development Show exhibiting Appraisal360. As always it was an exciting, stretching and exhausting experience. During the two days I must have spoken to literally hundreds of people, those interested in 360 feedback,...

Let’s talk expertise

Becoming an expert in your niche is one of the key aims for many small businesses. We want to be seen as the best in the industry, the most knowledgeable and  THE person to turn to when someone has an issue relating to our expertise…we want to become famous for...

Every Picture Tells A Story

This camera is very similar to the first ‘proper camera’ my dad gave me when I was only just old enough to understand how to take pictures. It was a pre auto exposure, auto focus, model and ‘point and shoot’ techniques didn’t work out so...

£2,000 Employers NI Allowance

It sounds great, doesn’t it. A £2,000 tax give-away. To be fair if you own a small business with (say) 5 or more employees, then it does do what it says on the tin. It will save the company the first £2,000 of its Employers National Insurance due. What it does not do...

Is overwhelm killing creativity in your business?

  Overwhelm can hit anyone at any time. Any person who has a dream or goal will experience it at some stage of their journey and, if your business is centred on creativity… it’s the quickest way of blocking that creativity. So what exactly is overwhelm and,...

What Do You Expect of Yourself?

How often do you go to networking events only to be filled with horror each time someone asks you what you do?  First, you’ve got a split second to decide if they are one of those people who want the facts – what do you actually do, not the marketing babble about what...

Do something brave….

  This is a re-run of a blog from a couple of years ago, for which I make no apology – it is worth another read. How often do we get stuck in the same routine, doing the same thing, often with the same people and coasting through our work and even our lives....

What can we learn from teenagers’ social media profiles?

I had an interesting time yesterday, discussing social media profiles with 16 -20 year olds. I’m struck by how naturally inspiring they are. They describe themselves by the way they want to live their lives. What happens, as we get older, feel we have a...

Do You Swim In A Pool Or An Ocean?

It strikes me that the greater the area you have to swim in the more you will explore and discover, and the richer your experience will be. If you liken this to your life, your dreams, or your business the same is true – except that experiences, expectations, and...

Never give up

  Sometimes life can feel very tough, unfair or even impossible and you know, sometimes it is.I know most of you who read my blog are in some form of ‘helping’ profession – so we know the answers don’t we? You know the ones, the clichés – you choose how you...

Don’t sell yourself short

I love this time of year, all chilled and relaxed from the summer. Whether it’s embedded from my own school / university days or whether its children going back after school holiday, the warm early autumn days always feel like a time for renewed focus, learning and...